
She may be rather hippy-esque, but the beautiful Kate Hudson chooses her battles and she fights them well. With the influence every star has, Kate pursues the subjects that are important to her: in this case, animals. She’s creating a product called “Wildaid” which is actually a hair care product, but the money it makes will go to the global wildlife conservation. Kate teamed up with David Babaii to produce the hair styling tools and products which are specifically designed for colored hair, and celebrates, “the nature in beauty and the beauty in nature.”
Wildaid’s goal is to end the illegal wildlife trade so that threatened species can recover; thus allowing humanity and wildlife to work and survive together for generations.
David said, “Kate epitomizes the modern woman, not only with her unique personal style but her commitment to global concerns. She’s a dream client and the perfect partner in this project.”
Kate said, “I’ve been asked to do a lot of campaigns in the past and this feels like the perfect fit for me. David is the best at what he does and he’s put so much of himself into the development of this line. And the fact that we can do it in an ecologically responsible and animal-friendly manner that can preserve wildlife is what makes this truly special.”
Wildaid uses only natural products and does not use sulfates, parabens, animal products or animal testing.
If that product can help wild animals and make my hair look half as amazing as Kate’s does, I’m sold. (And I know a little girl who loves animals - she’ll be so excited - even if her mother will be incredibly mad when I tell her about the probably expensive product.) The thing I like most about this product is that the money is going to help animals - they’re important, too. And it’s great that we help our fellow human beings, but I think that sometimes the animals need some help, too.
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